Tomoko Tagami
Founder and CEO
Biography
Visionary Communication Strategist Driving Brand Growth and Business Innovation
Tomoko Tagami is an accomplished communication strategist dedicated to maximizing corporate value through impactful public relations. Her three-decade career is defined by transformative leadership in market creation and global brand stewardship at leading operating companies.
Tagami built her expertise over 25 years at P&G Japan and its Singapore regional office, advancing through senior leadership roles across the marketing and communication functions. There, she drove significant brand-equity growth for numerous category-leading brands and pioneered new market segments across the region.
She went on to serve as Executive Officer and Chief Corporate Communication Officer at Shiseido, where she led the company’s global public relations strategy — strengthening corporate messaging and aligning it with global business objectives.
Her standing in the field has been recognized through her selection as a juror for the PR Lions at the 2024 Cannes Lions International Festival of Creativity, as Jury President for PR at Spikes Asia 2026, and as Jury President of the 2025 PR Awards hosted by the Public Relations Society of Japan.
Building on this foundation, Tagami is the Founder and Representative Director of SYNASIA, where she designs tailored communication strategies that help clients unlock and articulate corporate value. She also serves as an outside director for two companies, championing the next wave of business innovation and growth.